課程名稱 |
國際企業導論 Introduction to International Business |
開課學期 |
103-2 |
授課對象 |
國際企業學系 |
授課教師 |
吳學良 |
課號 |
IB1006 |
課程識別碼 |
704 11400 |
班次 |
01 |
學分 |
3 |
全/半年 |
半年 |
必/選修 |
必帶 |
上課時間 |
星期二6,7,8(13:20~16:20) |
上課地點 |
管二203 |
備註 |
本系所重修學生請於加退選期間向教師索取授權碼。 限學號單號 且 限本系所學生(含輔系、雙修生) 且 限學士班一年級 總人數上限:55人 |
Ceiba 課程網頁 |
http://ceiba.ntu.edu.tw/1032IB1006_01 |
課程簡介影片 |
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核心能力關聯 |
核心能力與課程規劃關聯圖 |
課程大綱
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課程概述 |
We are moving toward a world in which trade & investment barriers are declining; perceived distance is shrinking due to advances in transportation & telecommunication technology; cultural differences are converging and economies are merging into independent, integrated global economic system. The globalization has created both opportunities and threats for all kinds of organizations accustomed to operating merely in their home markets.
Given we have witnessed the globalization of markets and a wide range of value-added activities, this course aims to prepare freshman students to be effectively participants in the worldwide marketplace with cross-cultural mindset & competence, and become more familiar with managerial approach to international business.
Time: Cass 6~8 (Lecture), Tuesday
Class A~B (Guest talks), Tuesday
Classroom: Room 203 Mgt Building II
Room 104 Mgt Building I (Guest talks)
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課程目標 |
本課程為新生專題,旨於讓大一學生更能掌握大學教育所需之基本思維與技能,同時亦能一窺國際企業領域之範疇,為日後更多元之學習扎下良好之基礎。 |
課程要求 |
1. your time commitment (lectures are held on Tue afternoon while guest talks held in the evening)
2. Class conribution
3. Term project
4. Written exams |
預期每週課後學習時數 |
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Office Hours |
每週二 13:30~14:30 備註: 1:30~2:30pm Tuesday |
指定閱讀 |
Griffin, R.W.. & Pustay, M., W. (2013) International Business, 7th ed., Pearson. (雙葉書局代理). |
參考書目 |
Textbook: Griffin, R.W.. & Pustay, M., W. (2013) International Business, 7th
ed., Pearson. (雙葉書局代理). |
評量方式 (僅供參考) |
No. |
項目 |
百分比 |
說明 |
1. |
Term project |
35% |
including two presentations |
2. |
Mid-term and final exams |
35% |
mid-term (15%)+ final (20%) |
3. |
Class participation |
30% |
including roll calls, constructive opinions on class and FB contribution |
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週次 |
日期 |
單元主題 |
第1週 |
2015/02/24 |
Course orientation:
Why globalization matters? [Ch1] (Student grouping) |
第2週 |
2015/03/03 |
Global marketplaces & business centers[Ch2](Group photo-taking) |
第3週 |
2015/03/10 |
Cultural differences[Ch4] |
第4週 |
2015/03/17 |
Guest Speech-1:真希望我20歳就懂的時間管理 (李河泉) |
第5週 |
2015/03/24 |
系友分享-1:真希望我大一就開始的學習規劃 |
第6週 |
2015/03/31 |
Ethics & CSR in IB[Ch5] |
第7週 |
2015/04/07 |
Guest Speech-2:真希望我20歳就懂的創意思考 (周碩倫) |
第8週 |
2015/04/14 |
Project Presentation #1 (mid-term) |
第9週 |
2015/04/21 |
Guest Speech-3:真希望我20歳就懂的情緒管理 (林婉如) |
第10週 |
2015/04/28 |
Int’ trade & Investment [Ch6]+ Mid-term Exam |
第11週 |
2015/05/05 |
Guest Speech-4:真希望我20歳就懂的簡報技巧 (劉恭甫) |
第12週 |
2015/05/12 |
International strategic deployment [Ch11&12] |
第13週 |
2015/05/19 |
系友分享-2:假如重新讓我念一次國企系 |
第14週 |
2015/05/26 |
Guest Speech-5:真希望我20歳就懂的金錢觀 (林明樟) |
第15週 |
2015/06/02 |
Guest Speech-6:真希望我20歳就懂的人際溝通 (趙善揮) |
第16週 |
2015/06/09 |
Global production & marketing[Ch16 &17] |
第17週 |
2015/06/16 |
Project Presentation #2 (final) |
第18週 |
2015/06/23 |
Global HR Management & labor relationship [Ch19] + Final Exam |
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